Success Stories: Proven Results with Our Tailored Strategies
Discover how we’ve helped businesses achieve their goals through innovative marketing strategies
“At Lekhology, we believe in creating strategies that bring results. Every business is unique, and so are our marketing solutions. Below are a few examples of how we’ve helped businesses increase their visibility, leads, and sales. From small businesses to large enterprises, our goal is simple—turn challenges into opportunities for success.”
Case Study 1
81% Increase in Organic Traffic Through Strategic Use of Non-Branded Keywords
Our client is one of the leading entrance coaching institutes in India, offering both online and offline coaching for a variety of competitive exams, including NEET, JEE Main and Advanced, IIT, AIIMS, and other medical and engineering entrance tests. With over 40 years of experience, the institute has guided more than 100,000 doctors and 150,000 engineers, building a strong reputation in the education sector.
The Challenge
Despite their established presence and a large existing customer base, the client faced a significant challenge in attracting organic traffic from non-branded searches. Most of their website visitors were familiar with the institute and found it through branded keywords, leaving little room for new leads. The primary goal was to increase non-branded traffic, particularly from students and parents unfamiliar with the institute but actively searching for entrance exam coaching.
Strategy
To overcome this challenge, we implemented a comprehensive SEO strategy focused on competitive non-branded keywords. This involved the following key tactics:
Content Creation: We developed informative blog posts around trending topics related to entrance exams, specifically targeting non-branded keywords. The goal was to attract students searching for exam information without specifically searching for the client’s brand.
Internal Linking: A robust internal linking strategy was implemented to connect related pages, enhancing both user experience and SEO rankings by making content easier to navigate.
Updated and Accurate Information: We focused on providing the most up-to-date and reliable content, distinguishing the client from competitors who often used outdated information. This not only boosted search rankings but also positioned the client as a trusted resource for entrance exam preparation.
Results
The tailored campaign drove significant results within the first few weeks:
- 35% increase in website traffic: The audience segmentation and improved creative drove more qualified visitors to the site.
- 60% rise in lead conversions: By optimizing landing pages and ad creatives, we enhanced the customer journey, leading to more inquiries and purchases.
- 4x return on ad spend (ROAS): Through efficient budget allocation and ad optimization, the client saw a dramatic increase in ROI, with each dollar spent on ads returning four times the value in sales.
Key Metrics
- Non-Branded Traffic Growth: 81% increase in non-branded traffic from March to April 2024.
- Blog Organic Clicks: 2.62K in 6 days, surpassing 5K clicks within 10 days.
Case Study 2
Scaling BestSpiral's Sales by 7x with Targeted Facebook and Instagram Ads
Before partnering with us, BestSpiral, a leading spiral notebook manufacturing company, was struggling to expand its reach and boost sales online. Despite producing high-quality notebooks, they were unable to effectively target the right audience through traditional advertising methods. Their online ad campaigns were generating low engagement and conversions, resulting in stagnant sales and missed opportunities for growth.
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Strategy
We crafted a data-driven ad strategy specifically tailored to BestSpiral’s niche, focusing on building brand awareness and driving direct sales. Our approach included:
- Targeted Audience Segmentation: We identified ideal customer personas, including students, professionals, and creative individuals who frequently purchase notebooks. Using interest-based targeting on Facebook and Instagram, we reached audiences interested in stationery, education, and productivity.
- Engaging Ad Creatives: Our design team produced visually compelling ad creatives, including carousel ads showcasing the diverse range of notebooks, video ads highlighting the quality and durability of BestSpiral’s products, and promotional graphics that captured attention.
- A/B Testing and Budget Optimization: To maximize returns, we ran multiple A/B tests to compare different ad formats, headlines, and calls-to-action, ensuring the highest-performing creatives were prioritized. We scaled the budget to focus on winning ad sets and continually optimized based on performance data.
Execution
We executed a multi-phase campaign:
- Platform: Facebook and Instagram Ads
- Ad Formats: Carousel ads to display various notebook styles, video ads demonstrating the production process and unique product features, and static ads highlighting special promotions and discounts.
- Audience Targeting: Detailed targeting based on location (regions with high demand for stationery products), interests (writing, education, office supplies), age groups (students, office-goers, creative professionals), and retargeting website visitors.
- Promotions: We ran seasonal promotions, such as “Back-to-School” sales and “Bulk Discounts for Businesses” to attract both individual consumers and bulk buyers.
Results
The results were transformative for BestSpiral:
- 7x increase in sales: Within the first three months of running the targeted ad campaign, BestSpiral’s sales grew by 7x compared to their previous ad efforts.
- 400% increase in website traffic: The enhanced targeting and engaging creatives resulted in a fourfold increase in traffic to their website, driving more potential customers to view their products.
- Significant drop in Cost Per Acquisition (CPA): Through A/B testing and budget optimization, we reduced their CPA by 50%, ensuring more sales at a lower cost.
- Improved customer engagement: BestSpiral’s social media following grew substantially, and their posts received higher engagement rates, with a 60% increase in likes, comments, and shares.
Case Study 3
Boosting Sales and Brand Awareness for HnaCart through Multi-Channel Digital Marketing
HnaCart, an emerging e-commerce platform specializing in trendy products, faced challenges in building brand recognition and generating sales. Despite a diverse product range, their online visibility was limited, leading to low website traffic and minimal conversion rates. The competition was fierce, and without a clear marketing strategy, HnaCart struggled to stand out in the crowded e-commerce market.
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Strategy
To tackle these challenges, we developed a comprehensive multi-channel digital marketing strategy that focused on enhancing online visibility, driving traffic, and increasing sales. Key components of our strategy included:
- Targeted Social Media Advertising: We identified HnaCart’s target audience, including fashion-forward individuals, tech enthusiasts, and home decor aficionados, and developed tailored ad campaigns on platforms like Facebook and Instagram.
- Influencer Partnerships: We collaborated with micro-influencers in the fashion and lifestyle niches to promote HnaCart’s products. This approach aimed to leverage their followers and build trust through authentic recommendations.
- Content Marketing: We created engaging blog posts and social media content highlighting trending products, styling tips, and product benefits, establishing HnaCart as a go-to resource for trendy items.
Execution
The execution of our strategy unfolded in several phases:
- Platform: Focused on Facebook, Instagram, and Google Ads for targeted reach.
- Ad Formats: Utilized dynamic product ads on Facebook showcasing various trendy items, story ads for Instagram to capture immediate attention, and retargeting ads for website visitors who didn’t convert.
- Influencer Campaigns: Partnered with selected influencers to create authentic content featuring HnaCart products in use, including styling videos and unboxing experiences shared across social platforms.
- Content Creation: Developed a series of blog posts around trending products and how to style them, shared on social media and optimized for SEO to drive organic traffic.
Results
The outcomes of our marketing efforts were impressive and clearly demonstrated the effectiveness of our strategy:
- 300% increase in sales: Within six months of implementing our digital marketing strategy, HnaCart experienced a remarkable 300% increase in sales compared to the previous period.
- Significant boost in website traffic: Website traffic increased by 250%, driven by targeted ads and influencer promotions, leading to a higher number of potential customers exploring HnaCart’s offerings.
- Improved conversion rates: Conversion rates improved by 45% due to the combination of enhanced targeting, engaging ad content, and the credibility of influencer endorsements.
- Increased social media engagement: HnaCart’s social media following grew significantly, with a 70% increase in followers and a 50% increase in engagement rates across posts.
Why Our Clients Trust Us
We understand that every business is unique, and so are its challenges. With years of experience across various industries, we’ve perfected the art of crafting personalized marketing strategies that deliver measurable results. Our team is committed to driving growth through data-driven insights, creative innovation, and relentless optimization. We take the time to understand your goals, ensuring every campaign is tailored to your specific needs. This dedication has helped our clients see up to a 70% increase in leads and a significant boost in ROI.
We’re not just another marketing agency—we’re your growth partner, and we deliver success every time.
What Our Clients Say
